Before beginning the construction of cottage town, it is necessary to develop a general concept of the project, which will allow avoiding numerous mistakes.

Marketing research includes into the base of the developed concept that enables to evaluate the market potential and the project efficiency.

Present time, only a few companies are capable to carry out qualitative analysis and to develop the standing construction concept in respect of the described segment of residential real estate. 
 
SV Development’s advantage before other consulting companies is particular specialization that allows concentrating all efforts of our team in market study, and guarantees the maximal possible qualitative result and economic efficiency of the future investment project.

During work execution in respect to the construction concept, SV Development’s experts will study in details and offer optimal solutions on the following questions:

I. ANALYSIS OF COTTAGE CONSTRUCTION MARKET

1. Supply structure at the cottage towns’ construction market  
2. Supply analysis at the cottage towns’ construction market 
3. Supply analysis at the market of single located cottages
4. Demand structure at the cottage construction market

II. MARKETING CONCEPT

1. Site location analysis
2. Target consumers’ groups 
3. Town positioning
4. Definition of project’s competitive advantage 
5. Pricing
6. SWOT analysis of the project, and the concept’s strong and weak sides
7. Perspective development plan

III. ARCHITECTURAL AND CONSTRUCTION CONCEPT

1. Quantity, metric areas of houses and plots area
2. Design and planning decisions
3. Definition of optimal town’s design
4. Recommendations on architectural design development
5. Infrastructure, improvement, and security provision
6. Objects of social – culture and recreation purpose
7. Planning of territory improvement by volumes and terms
8. Variants of security level provision of common territory and house sharing

IV. PROGRAM OF TOWN REALIZATION

1. Sales strategy
2. Sales program
3. Communications strategy
4. Advertising policy and PR-activities program
5. Sales stimulation methods

V. FINANCIAL PLAN

1. Basic assumptions and standards for financial - economic calculations
2. Estimate of incomes and expenditures for the project according to the basic components
3. Project development sequence
4. Investments development schedule
5. Sources, volumes and terms of financing
6. Sales plan 
7. Forecasted reports on cash flow movements
8. Profits and losses forecast under the project
9. Project’s balance

VI. ANALYTICAL PART

1. Analysis of project’s economic efficiency
2. Analysis of project’s risks, planned measures for it prevention and elimination
3. Sensitivity analysis of the project’s financial result
4. General conclusions