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Technical task for market research
1. GENERAL MARKET ANALYSIS- Tendencies of the suburban real estate market development;
- Supply volume, and its structure;
- Potential customer demand volume, and demand structure;
- A level of competition, and market share of the main players (in %);
- Assortment and sale policy of the main players;
- The cause of success and breakdowns upon realisation of cottage towns projects;
- The market’s problematic zones, perspective tendencies, and other.
2. SUPPLY STRUCTURE ANALYSIS (PRESENT CONDITIONS, FORECAST)- Supply structure by regions;
- Supply structure by highways/directions;
- Supply structure by remoteness from the city;
- Supply structure by cottage towns class;
- Supply structure by a total number of houses/land lots in the estate;
- Supply structure by size of an estate/land lot;
- Supply structure by the construction completion terms;
- Supply structure by the construction stages;
- Supply structure by the market operators;
- The combined supply structure.
Supply structure in the context of households- Supply structure by a size of land lots within housing estate;
- Supply structure by a quantity of the houses’ basic projects;
- Supply structure by construction type (sale object);
- Supply structure by a house size;
- Supply structure by a house’s readiness level;
- Supply structure by a house construction technology;
- Supply structure by material of a house;
- Supply structure by a house finishing;
- Supply structure by the cottages planning (availability of garages, basements, verandas, and other …);
- Combined supply structure.
Supply structure with a stress on cost parameters - Supply structure by a mechanism of realisation;
- Supply structure by a household cost;
- Supply structure of 1 square metre cost of a household;
- Supply structure by maintenance cost;
- Combined supply structure.
Supply structure with a stress on infrastructure objects- Structure of provided services;
- Supply structure by infrastructure objects;
- Combined supply structure.
3. DEMAND STRUCTURE ANALYSIS (PRESENT SITUATION, FORECAST)- Demand structure by regions;
- Demand structure by highways/directions;
- Demand structure by remoteness from the city;
- Demand structure by cottage towns class;
- Demand structure by a total number of houses/land lots in the housing estate;
- Demand structure by housing estate size/land lot;
- Demand structure by construction stage;
- Combined demand structure.
Demand structure in the context of households - Demand structure by land lots size within housing estates;
- Demand structure by a number of the houses’ basis projects;
- Demand structure by construction type (sale object);
- Demand structure by a house size;
- Demand structure by a house’s readiness level;
- Demand structure by a house construction technology;
- Demand structure by materials of a house;
- Demand structure by a house finishing;
- Demand structure by households planning (availability of garages, basements, verandas, and other …);
- Combined demand structure.
Demand structure with a stress on cost parameters - Demand structure by a mechanism of realisation;
- Demand structure by a household cost;
- Demand structure by cost of 1 square metre of household;
- Demand structure by maintenance cost;
- Combined demand structure.
Demand structure with a stress on infrastructure objects - Demand structure by infrastructure objects;
- An optimal set of infrastructure for «Economy» class housing estates;
- An optimal set of infrastructure for «Business» class housing estates;
- An optimal set of infrastructure for «Elite» class housing estates;
- An impact of the infrastructure elements on the price level of housing ownership;
- An impact of infrastructure elements to the effectiveness of cottages sale;
- Combined demand structure.
Sales dynamics in the demand structure - Seasonality sales at the market of secured cottage towns in the Kiev’s Region;
- Dynamics of sales volume of households in cottage towns;
- Combined sales dynamics.
4. DEMAND AND SUPPLY RATIO (PRESENT SITUATION, FORECAST)- Demand and supply structure ratio by regions;
- Demand and supply structure ratio by highways/directions;
- Demand and supply structure ratio by remoteness from the city;
- Demand and supply structure ratio by cottage towns class;
- Demand and supply structure ratio by a total number of houses/land lots in housing estate;
- Demand and supply structure ratio by size of housing estate / land lot;
- Demand and supply structure ratio by construction stage;
- Combined demand and supply structure ratio.
Demand and supply structure in the context of households - Demand and supply structure ratio by a size of land lots within housing estate;
- Demand and supply structure ratio by a number of houses’ basic projects;
- Demand and supply structure ratio by construction type (sale object);
- Demand and supply structure ratio by house size;
- Demand and supply structure ratio by a level of house readiness;
- Demand and supply structure ratio by a house construction technology;
- Demand and supply structure ratio by materials of a house;
- Demand and supply structure ratio by house finishing;
- Demand and supply structure ratio by households planning ;
- Combined demand and supply structure ratio.
Demand and supply structure with a stress on cost parameters - Demand and supply structure ratio by a mechanism of realisation;
- Demand and supply structure ratio by a household cost;
- Demand and supply structure ratio by maintenance cost;
- Combined demand and supply structure ratio.
Demand and supply structure with a stress on infrastructure objects - Demand and supply structure ratio by the offered services structure;
- Demand and supply structure ratio by infrastructure objects;
- Combined demand and supply structure ratio.
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Region: Kyiv region
Amount of houses: 499
Area of lot land: 119 Ha
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Region: Kyiv region
Amount of houses: 1511
Area of lot land: 234 Ha
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Region: Kyiv region
Amount of houses: 1979
Area of lot land: 300 Ha
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Region: Kyiv region
Amount of houses: 596
Area of lot land: 80 Ha
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19.01.2018 |
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23.03.2009 |
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23.03.2009 |
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23.03.2009 |
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23.03.2009 |
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23.03.2009 |
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17.03.2009 |
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17.03.2009 |
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19.01.2018 |
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09.02.2015 |
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03.03.2010 |
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29.01.2009 |
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17.09.2008 |
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31.07.2008 |
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31.07.2008 |
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13.06.2008 |
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19.01.2018 |
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27.10.2008 |
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27.10.2008 |
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17.10.2008 |
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18.03.2008 |
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17.07.2007 |
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17.07.2007 |
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17.07.2007 |
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