Today, an inefficient method of sales organization through attraction of a number of real estate agencies without granting them the exclusive right for housing estate realization discredited itself completely in Ukraine.
Sad experience of the last years shows that the unwillingness of realtors to compete with each other leads to that their efforts as to cottage town promotion approaches to zero, and the result of sales is absent in 99 % of cases.
This tendency confirms our confidence in necessity to grant the "exclusive right" of housing estate realization to one professional company, and to form simultaneously the effective sales department, which is subordinated directly to investor/developer.
Services on households sale in cottage towns
Requirements specification for sales office designing;
Selection of optimal convenient location for office;
Development of architectural concept corresponding to general style of the settlement;
Involvement of professionally trained consultants possessing the working experience in projects (specialists of the company) to sales management;
Organization of advertising and PR-campaigns;
Recommendations on demonstration material preparation (booklets, folders, accessories in corporate style);
Recommendations on presentation video commercial preparation of a demonstration material;
Recommendations about preparation of presentation video of a roller;
Continuous analysis (in real-time regime) of sales' current indices;
Systematic report submission to the Customer about performed work;
Monitoring of real estate market of the given direction and analogous projects;
Organization of effective work with realtor's companies;
Provision of the appropriate rate ("climate") of sales.
Sales indices analysis and market monitoring allows entering corrections promptly into concept of project's promotion in the market, to response in time and to give recommendations on pricing policy change and settlement form with the clients.